THE ART INSTITUTE OF NEW YORK CITY
One of the great institutions for art education ad training in America. The Art Institute said, “Hey May Sky!” And we answered, “Yes Art Institute!” And they said, “We need more students, why is that?” And we said, “Because your advertising is not very good, it’s boring and doesn’t encourage people to use their passion for being creative as the cornerstone to a great career. We can help you Art Institute. We can!” And they said, “Yes you can!” And we said, “Yes we will!” And we did. Our “Dream Big” campaign increased enrollment and reinvigorated an important brand in New York City – and everyone was happy.